Client - Vince Spinnato, Hollywood Chamber of Commerce, Evolution
Sector - Beauty
Year - 2024
My Role - BRANDING, PACKAGING, 3D PRODUCT VISUALIZATION, ADVERTISING
The Brief
Overview
An official Hollywood fragrance has been created in partnership with the Hollywood Sign and Walk of Fame for the Hollywood Chamber of Commerce. Celebrating the Hollywood Sign’s 100th anniversary, the bottle features the official Walk of Fame star on the back.
The Hollywood Sign, one of the world’s most iconic landmarks, marks its 100th anniversary this year. For over a century, it has inspired dreamers and artists worldwide to come to California and pursue their dreams.
In 2023, the Hollywood Chamber of Commerce, in partnership with Evolution USA LLC, is launching a two-piece fragrance collection inspired by sunrise and sunset. The collection, is a tribute to this legendary landmark.
Challenge
The challenge was to create packaging and visuals that truly capture the essence of the Hollywood Sign and the vibrant California Hollywood vibes for the Sunrise and Sunset fragrances. Aimed at ages 12 to 25 and tourists, I wanted the design to evoke the breathtaking Los Angeles sky during sunrise and sunset, and the iconic view of the Hollywood Sign from the streets of LA. My goal was to bring these experiences to life, making the fragrances a must-have keepsake for anyone enchanted by Hollywood's magic.
Design Development
When creating, my thought process began with imagining a cinematic scene: driving towards the Hollywood Sign on a stunning sunrise or sunset day. I envisioned a modern, playful color palette and minimal design that highlights the Hollywood Sign while capturing the breathtaking hues of the sky during these magical moments. The bottle cap shape is to represent the Searcing lights shining in the sky above the Hollywood Sign. The goal was to evoke the feeling of an unforgettable journey, bringing the vibrant energy and allure of Hollywood to life in each fragrance.
Advertising
One of the final steps was designing the outdoor banner located in the heart of Los Angeles on Hollywood Boulevard. This banner had to capture the essence of the project and stand out in one of the most iconic locations in the world.
