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Client - Freanch Montana, Wassim Slaiby "Sal"
Sector - Clothing
Year - 2019
Discipline - Logo Design
The Brief
Challenge
I was approached by French Montana and his team, including Sal, to design a logo for their startup clothing company. The company targets fashion-conscious individuals aged 18–40, with a particular focus on Millennials and Gen Z. Their goal is to offer affordable, designer-inspired clothing that is on-trend.
Design Development
The name "Coq" is derived from the French word for rooster. The logo design was inspired by the curves of the rooster's comb and feathers. The goal was to create a logo that is unique and easily recognizable and distinct from competitors.